# identity.md

## Organization Overview
- **Company Name:** Luscious Cosmetics
- **Mission:** To be Pakistan's original luxury makeup brand, creating award-winning, high-quality, cruelty-free, and halal makeup products that are loved globally.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2007 in Pakistan.
- **Size and Scale:** Pakistan's #1 beauty brand, sold internationally and loved globally.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Mehrbano Sethi - Founder (See also: [Our Story](https://iloveluscious.com/pages/our-story))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating high-quality, cruelty-free, and halal makeup products, fostering a passionate approach to beauty.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an award-winning luxury makeup brand with an international presence, offering direct-to-consumer sales, fast delivery, and customer incentives like free gifts with orders.
- **Location(s) and Geographic Presence:** Headquartered in Pakistan, with a strong international sales network and global presence.
- **Key Partnerships and Affiliations:** Details forthcoming.